Back in 1992, our founding mother Isabelle Laurier started a local ecological gift store in her little Belgian home town Wetteren. De Laurier (The Bay Tree) was born. People came from far far away to buy Isabelle's unique little gifts and scents. As a young mother of three, she strongly believed that she could make the world a better place to live in for her kids and the next generations to come.
Isabelle and her husband Diederik started distributing sustainable cosmetic brands that they believed in. They could now sell their products on a larger scale and thus increase their impact on the market. After almost 5 years of distributing these brands in Belgium, the time was right in 2000 to make the next biggest possible step: the creation of their own brand and the expansion of their business all over Europe working together with leading international retailers.
Our business has always been built on the following principles:
- Long-lasting partnerships with both customers and suppliers
- Social engagement through close cooperation with local artisans for packaging
- Creating and distributing positive, pure and fun products
- Out-of-the-box thinking
In 2012, two of the three sons joined the family business. Pieter and Jan have been spoon-fed the same principles, passion and business feeling as their parents. In 2013, they decide to launch the brand Isabelle Laurier, honoring the love of the business' founding mother.
Pieter and Jan are the company's second generation and the managing directors of today. We believe that Isabelle Laurier can make life more enjoyable and create a happy future for the younger generations. We look forward to the day that you want to be part of our journey.