About us

About us

The family business Isabelle Laurier creates and develops trendy wellness concepts under its own brand name for beauty categories of chain stores. Isabelle Laurier products arise a desire to the customers of these stores to give and receive.

100% control – 100% Isabelle Laurier

100% control – 100% Isabelle Laurier

Idee
IDEA

Our creative team of mother and son follows the latest trends in scents, lifestyle and colours to make innovative collections

Idee
PRODUCTION FACILITIES

Local cosmetics suppliers are combined with a thorough understanding of Far East production

Idee
SOCIAL NETWORK

Each and every cosmetic product is lovingly packaged in Belgium by our network of local artisans

Idee
FAST DELIVERY

Our short supply chain guarantees fast re-stocks and great last-minute opportunities

Idee
CATEGORY MANAGEMENT

Merchandising units or shelf schemes for our different concepts help you to manage your category without any stress

Idee
ONCE TRIED, NEVER FORGOTTEN

Returning customers are the key to a blooming, long-term business

Our Story

Back in 1992, our founding mother Isabelle Laurier started a local ecological gift store in her little Belgian home town Wetteren. De Laurier (The Bay Tree) was born. People came from far far away to buy Isabelle's unique little gifts and scents. As a young mother of three, she strongly believed that she could make the world a better place to live in for her kids and the next generations to come.

Isabelle and her husband Diederik started distributing sustainable cosmetic brands that they believed in. They could now sell their products on a larger scale and thus increase their impact on the market. After almost 5 years of distributing these brands in Belgium, the time was right in 2000 to make the next biggest possible step: the creation of their own brand and the expansion of their business all over Europe working together with leading international retailers.

Our business has always been built on the following principles:

  • Long-lasting partnerships with both customers and suppliers
  • Social engagement through close cooperation with local artisans for packaging
  • Creating and distributing positive, pure and fun products
  • Out-of-the-box thinking

In 2012, two of the three sons joined the family business. Pieter and Jan have been spoon-fed the same principles, passion and business feeling as their parents. In 2013, they decide to launch the brand Isabelle Laurier, honoring the love of the business' founding mother.

Pieter and Jan are the company's second generation and the managing directors of today. We believe that Isabelle Laurier can make life more enjoyable and create a happy future for the younger generations. We look forward to the day that you want to be part of our journey.

Our team

Jan

Commercial Director

Pieter

General Manager

Sophie

Office